After someone finishes the USPS change of address process and before the confirmation page, we have placed a page with our clients’ display ads and coupons. This is the revenue generating component of the flow, which is an important part of Imagitas’ partnership with the Postal Service.
The images below come from a number of our tests, concepts, and process sketches. As with the rest of the change of address application, the mobile and desktop ads exist on separate code bases.
The concept behind this redesign was to keep the existing layout but update and add interactivity through a ‘coupons selected’ counter.
For the mobile versions of the ads, we were able to optimize them for small screen display, while adding ‘click-to-call’ and ‘add-to-a-digital-wallet’ functionality.
If a user texts themselves the coupons, they land on this page.
Other Coupon Page Layouts
We explored multiple designs before landing on the versions we decided to test.